Founded in 2005, Playing For Keeps (PFK) is a Los Angeles-based streetwear brand birthed from the spirit of competition. From the one-upmanship which spurred hip-hop culture, to the competitive nature of action sports, to the relentless quest for the coolest sneakers, the PFK mentality is simple: a cross-subcultural clothing brand which speaks to all youth (regardless of race, background, and interests), through the language of the game.

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