Straight out of the OC... like other adventurers before them who embarked on creating an independent brand, Triumvir's driving force was to escape the mass media's corporate influence on today's trends. On top of that, they wanted to wear something that truly reflected their character, attitude and individualism. Thus, the message behind Triumvir is this: every generation experiences a decade (or two) that sticks to the back of its collective mind like gum, and that era's people and events can never be forgotten. Triumvir seeks to capture those lingering memories and give voice to them through their line.

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