Def Jam. The two words have been synonymous with a culture, a style and music. Beginning in a dorm room, Russell Simmons and Rick Rubin wanted to make music, hip hop music. Russell had a brother who had a group called Run DMC. Then there was LL Cool J, Slick Rick, and even a movie called Krush Groove. Def meant cool, hip stylish and Def Jam made the music that went with that. That was the beginning.

The second coming of Def Jam began with acts like Onyx, CRU, Method Man, Redman, Ludacris, Ja Rule, Jay Z, Cam'ron, Ashanti, Shyne, Kanye West, Beanie Siegel and others. The music video had been mastered, cable music, radio and internationally the moniker Def Jam is a real living thing. It stands for music, style, culture. DEF JAM!

Now steered under the leadership of LA Reid, who followed in Russell Simmons footsteps in Atlanta with LaFace Records and later Arista Records, Def Jam continues to be that label, that source of music for the people to rock to. Def Jam has spawned Def Soul, Def Jam South and what's next? Where will Def Jam go and do? There is the internet and the re-launched website, satellite, digital radio, and of course more artists, more hits, more tours and more Def Music! Def Jam doesn't stop...the saga continues.

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